How To Write the Perfect Article for SEO and SEM
Written by Infomaniac on November 22nd, 2009
Write an article for SEO and SEM that raises your Google placement every time
The Essentials:
* Targeted Keywords Phrase
* Post Article Title and Slug
* Content
* Cataloging
* Labeling
Targeted Keywords & Phrases: To attract your ideal clients to your website/blog, you need to find out what “keywords” your clients are typing into the search engines (like Google) when they are searching for your service or product. For this post the Specific Keyword and Phrase is “Perfect Article for SEO”. My target market is looking for “what to write in their blogs” and “how to write a post/article to attract their Ideal Clients”.
Post Article Title and Slug: The title of the article absolutely must have no variations in the targeted keywords & phrases, it must be exact.- your target market will be typing it into Google so it needs to be an exact match to the title of your post. The Slug is the title of your blog for business, as saved in your URL or permalink. This exactly matches the targeted keywords & phrases. Don’t forget to modify the title so that it peaks the interest of your perfect customer. A compelling headline will determine whether your future client will read it or just pass it by.
Topic: There are a wide range of types of article formats that draw in readers and information. Be sure to state your opinion, position your self as an expert/authority and share from your heart. These are the article/post/topic types. Don’t forget to include your targeted keywords phrase – for this post “Perfect Article for SEO” in your post and call attention to the phrase in many different ways. Did you notice that the last set of targeted keywords links back to this article? This gives your article to leverage any RSS feeds that republish your article.
Styles of Post/Articles:
* Review Articles
* Top 10 Lists
* “How to” Articles
* Opinions
* Resources
* Editorials
* Positioning Articles
Classifing Your Articles: When you are blogging for SEO. I like to say that your blog categories are the ‘Index’ for your website and are just like the different sections of your newspaper. It is my recommendation that you have the same categories that most people would expect to find in a magazine or any periodical. “News”, “Business”, “Sports”, “Funnies”, “Lifestyle”, “Science”, “Global”, “Local”, etc. Personalize your categories to your industry, brand and ideal client. Your categories give you long term authority in the eyes of the search engines.
Tagging or Labeling: To emphasize what you think are the most important parts of your article tag or label it. The ‘targeted keywords & phrases’ need to be included in the labels (tags), related keywords, website/blog theme and title.
To get an idea of the best blogs for SEO. My best recommendation is to look at the “Top 100 blogs on Technorati.com”. Take notice of these elements in the articles and posts. Notice their writing styles and the types of article formats that they write.
Tags: article marketing, content, keyword, SEM, SEO
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